Gran Centenario, Mexico’s #1 tequila1, traces its origins to 1857, to tavern owner Lázaro Gallardo and a proprietary blending process of new and rested tequila.

Today, Gran Centenario is a family-owned business that believes in preserving that heritage and making their tequila a tradition.

Our challenge was to to modernize the website experience and add new presentation elements to enhance overall engagement of the product as well as bring in additional elements, like the brand’s history, that inspire a deeper engagement with the brand itself.

Through the redesign we will aimed for  a contemporary style and created a visual toolsets and smart user experience to enhance the already powerful brand identity .